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LATEST PROJECTS

Project |01

 

Project |Brand Concept- Hautecore
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The creation of our own brand that sold menswear and with a clear mood for Spring/Summer 2015, was the goal of this project. I created my own line of apparel for men, named Hautecore, while identifying a customer profile and analyzing how it relates to my brand's concept. A competitive marketing analysis was also performed examining potential competitors and their pricing and promotion strategies.

Project |02

 

Project |Trend Forecasting- Nike
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The purpose of this presentation was to conceptualize the trend forecasting process by identifying an upcoming trend for a brand for Fall/Winter 2014/2015. Nike was chosen by our project group, along with the theme of Urban Warfare, which we analyzed from designer's past collections would be a hot trend for Fall 2014/2015. We created a color story, chose fabrics, created a consumer profile and analyzed our trend's potential according to Nike's target market.

Project |03

 

Project |The Red Gulch
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http://theredgulch.wordpress.com/

 

This blog was created by me and a fellow merchandising student while attending California State University Los Angeles in the Spring of 2011.I asked the people I encountered in Highland Park with a unique style where their style inspiration came from, as well as indentified trends amongst those who I talked with.

Retail Management Development Intern

Kid's Wear/ Kid's Shoes

Nordstrom

 

Skills and responsibilities learned:

  • Customer service, selling skills, time management, strategic merchandising, goal-setting, servant leadership, style-flexing.

  • What this experience has prepared me for is to become a better leader and opened a new path to my pursuit of retail buying.

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